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Why POST MALONE Songs Are So Catchy EXPLAINED In 8 Minutes Pt. 1

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Duration: 7 Menit 59.00 detik

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Title: Why POST MALONE Songs Are So Catchy EXPLAINED In 8 Minutes Pt. 1
Contributing Artist: How To Rap
Album: Why POST MALONE Songs Are So Catchy EXPLAINED In 8 Minutes Pt. 1 - Single
Date: 12 September 2019
Duration: 7 Menit 59.00 detik
Type of file: Audio MP3 (.mp3)
Audio Summary: mp3, 44100 Hz, stereo, s16p, 128 kb/s


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Today’s article is part one of a two-part series where we are going to being using classic songwriting techniques breakdown the illusive catchiness of all of Post Malone’s major hits.
While this is mainly a Hip-Hop based channel, whether or not you feel Post Malone is “part of the culture” based on his comments or style is not going to be discussed here…
We want to identify at the very least the reasons why he has been such an undeniable force on the charts recently, and more specifically…
…What we can learn from him to incorporate into our own music to increase our songwriting techniques and abilities.

1. Early Introduction of Key Melodies
One of the oldest tricks in the pop songwriting book is to vocally “hint” or “subtly introduce” the main melody of some section of the song within the first few bars of music…
…And Post Malone does this ALL the time.
“White Iverson”, his first major hit, starts with the “double OT, I’m the new breed…” melody within the first 5 seconds that we would hear one minute later in the song to wrap up verse 1 leading into the chorus…
“I Fall Apart” starts immediately with a choral like interpretation of the main “I Fall Apart” melody from its chorus that will anchor the song for the rest of the track.
Starting a song this way accomplishes three things:
A) It fills in the “dead space” of the first few bars as it plays
Most beginning songwriters, especially rappers, just let the beat play for 4-8 bars with no vocal activity (or 10-15 seconds if you’re not counting in bars)…
…Which in this modern streaming-first era can make the music sound dead, unless you have an identifiable riff to start the music, which we’ll talk about in a minute…
B) It introduces a section of the song into the audience’s mind
Part of the key to catchiness is simple repetition, and the more time you can have melodies subtly repeated in the listeners mind the more likely they are to call the song “catchy”.
By starting the song with a melody you will use again, fans are more likely to call your song “catchy”.
C) It gives a Hip-Hop like quality to pop songs
Hip-Hop is the genre that really innovated the musical ad-lib as an art form within songwriting techniques itself. Grunts, yells, screams, shouts, exclamations and much more fill many rap tracks…
By starting his song with some form of an ad-lib or vocal “flourish”, it gives a grittier feel to a pop record than the most only-have-vocals-when-necessary feel of most pop music.
2. Chorus First Mentality
As a general rule, every major Post Malone hit starts with the chorus after a 4-bar intro.
“Rockstar”, “Congratulations”, “Jackie Chan”, “I Fall Apart”, “Candy Paint”, “Psycho”, and “Better Now” all start immediately with the chorus, as far as vocals go.
The easiest way to make your songwriting sound more current and “chart-ready” is to start your track with chorus within the first 15 seconds of the song.
Don’t let this be an indication that you have to WRITE the chorus as the first part of your writing session as a songwriter from the songwriting techniques perspective…
BUT you should feel free to rearrange the track into a more audience-friendly set-up to improve the chances of it feeling like a hit.
Songwriting Techniques: Verse Catchiness
In the case of songs where he doesn’t start with the chorus… he usually jumps melodies extremely quickly… I’m talking 4 bars MAXIMUM to keep the listener engaged…
On a song like “Wow”… he doesn’t start with the chorus but he jumps around with the melody and flow very often before finally landing on the chorus within the first 38 seconds of the song:
Said she tired of lil’ money, need a big boy
Pull up twenty inch blades like I’m Lil’ Troy
Now it’s everybody flockin’, need a decoy
Shawty mixin’ up the vodka with the LaCroix, yeah
(STRONG MELODY / FLOW CHANGE)
G-wagen, G-Wagen, G-Wagen, G-Wagen
All the housewives pullin’ up (up, up, up)
I got a lot of toys
720S bumpin’ Fall Out Boy
(STRONG MELODY / FLOW CHANGE)
You was talkin’ shit in the beginning (mmh-mmh)
Back when I was feelin’ more forgivin’ (more forgivin’)
I know it piss you off to see me winnin’ (see me win)
See the igloo in my mouth when I be grinnin’ (I be grinnin’), yeah
(CHORUS)
Post Malone, “Wow”, 2018
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